This is usually the place I talk about my lending experience, achievements and why I'm qualified to build a Private Credit firm, but I don't want this to be my CV - that's what LinkedIn is for.

Instead, I'd like to share why Vía exists. Why start a private lender? Why add another option in the market? Why compete with the big players and not just start a brokerage, as so many people recommended?

Two reasons:

1. The brokers I spoke with didn't know who to trust. Their clients came with opportunities, but they were wary of the private lenders in the market, and for good reason. This left a clear gap for us. We'll do what we say: you can trust us with your long-term clients and know we'll treat them well. We want them to succeed, so when brokers ask me about our niche, that's our niche: a revolutionary product, competitive rates, built around an ethical and trustworthy business.
2. I like working on deals. Selfishly, I enjoy talking about loan scenarios all day. The only problem I have is running out of charge on my AirPods and having to swap ears all the time. This is really interesting work. It's like putting together a puzzle. A lot of the time it doesn't work, but when it does, everybody wins, especially the borrower who can now pursue their opportunity.

We're here to help people generate wealth. We want to enable brokers to fund opportunities that they come across. If you have a deal that you can't place with a major bank, we'd love to be considered. Feel free to reach out to me directly on 0487 177 567 or contact me on harry@viaprivate.com.au.

We are privileged to have Australian family offices and ultra-high-net-worth investors entrust their capital to us.